About Me

Professional biography

In my professional career I have specialised in arts marketing and audience development. I have been particularly involved with researching and developing techniques for developing diverse audiences. More recently I have been looking at the impact of digitial technology on arts engagement, for example, in the project The Big Picture. I have written about audience development, and some of my publications can be found if you follow the links below. I have recently qualified as a coach through the cultural leadership programme.

 As an arts and cultural consultant I specialise in:

• Arts marketing
• Audience development
• Diversity
• Digital and online communities
• Policy development
• Professional coaching

In bring first hand experience of working in arts organisations, including receiving and producing theatres, mixed usage venues and an specialist arts development agency. My work at Audiences Central, the audience development agency for the West Midlands and Cultivate, the organisational developmnent agency for the East Midlands has seen me developing strategic and tactical audience developments projects and services for a wide variety of clients, from the smallest to the very large.

A bit about me

Born in Birmingham, I didn’t return until 2002 when I moved here to work at sampad, an agency that promotes South Asian arts. Since then I have been resident in Kings Heath and taking advantage of the cafes, parks and interesting little shops, all close to where I live.

In my personal life I enjoy growing vegetables in my allotment (not gardening in general, as anyone who has been to my house could tell you). Visit my other blog, plot:kitchen:plate for recipes and updates on the progress of my allotment.

Contact details

email: Caroline [at] carolinegriffin.com