Benchmarking has become a common tool, used by organizations to work out whether their audience achievements are better, as good as, or falling behind, their peers. But have you ever thought of benchmarking your marketing practice, to see whether you are leading the field, or missing a trick?
Amh has published the results of their Cultural Organisations Marketing Practice Survey which shows how arts and cultural organizations approach marketing. You can look specifically at the South East, or refer to the useful breakdown by art-form (summarised as performing arts, visual arts and other). Not only is the information interesting in itself, it might be useful evidence to support your arguments for developments int he marketing practices of your organisation.
