Do you know how well your organisation is set up to develop audiences? How customer-focused are you really? Is your organisation honest with itself about how open it is to new audiences?
If you are faced with writing an audience development plan, or have responsibility for championing audiences in your organisation, you might be interested in this quick Diagnostic Tool from Arts Market, an audience development consultancy based in Montana. It’s a quick and simple tool to give you some ideas about starting points for improvement, you couldtry using it with your board, or members of the staff team, to stimulate discussion about attitudes to audience development in your organisation.
Let me know if it works for you!
