Audience insight is the core of marketing planning, programme development and new project viability analysis. I offer a range of audience insight support services to help you make robust and effective engagement plans. Not sure what you need, or what it costs? I can explain what services are right for you. Get in touch below.
Working with sector-specific resources Audience Spectrum and Audience Finder to understand your audience and your potential audience, and translating the information into useful insight that is easy to use and share.
Where information isn’t readily available I can work with you to develop and deliver primary research with audience and potential audiences. Tools can include surveys, interviews or focus groups, and each project includes reporting that enables you to effectively use the insight you have gathered.
Data and market information and research findings require contextual analysis and interpretation to enable them to be of practical use in your organisation. One of my specialities is working with organisations to implement the findings of their research in deliverable and effective programmes.
I work closely with each organisation to ensure the project is tailored to your needs and budget. Don’t hesitate to get in touch to talk through your requirements and find out how I can help.